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Jamu Jolly

Grandma's jamu, with a grin.

Client
Jolly Wellness
Services
Brand identity, Packaging
Year
2024

1The problem

Jamu is healthy and traditional, and for many young Indonesians it tastes like being sick as a kid. Jolly makes a version that actually tastes good, and needed people to try it once.

2The process

  1. 01

    Ingredients as faces

    Turmeric, ginger and tamarind each became a cheerful little character on the bottle.

  2. 02

    Honest copy

    Labels that admit it: "yes, it's jamu. no, it's not bitter."

  3. 03

    A sampling cart

    We designed a pop-up cart for campuses that turns into a photo booth.

3The result

  • 70%

    of tasters bought a bottle

  • 120

    campus pop-ups

  • +5×

    online orders

Credits

Identity
Raka Wijaya
Illustration
Bimo Saputra
Copy
Laras Utami