← All work
Teh Tarik Club
A tea bar where the pour is the show.
- Client
- Teh Tarik Club
- Services
- Brand identity, Motion
- Year
- 2025
1The problem
Teh Tarik Club's baristas pull tea a full meter high. It is the best part of the experience, and none of the old brand showed it.
2The process
01
The long pour
The wordmark stretches like the stream of tea, and can get taller or shorter to fit any sign.
02
Menus that move
Digital menu boards where each drink pours itself in when you order it.
03
Frothy type
A custom bubble alternate set for the headlines, used for specials and launches.
3The result
9
new stores branded
+28%
average order value
4.9
store rating after relaunch
Credits
- Creative direction
- Nadia Pratiwi
- Identity
- Raka Wijaya
- Motion
- Dimas Hartono