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Bolu Bunny

Gift boxes you want to keep after the cake is gone.

Client
Bolu Bunny Bakery
Services
Packaging
Year
2025

1The problem

Bolu is the classic oleh-oleh from Bandung. Every shop sells it in the same box. Bolu Bunny wanted a box people would photograph, reuse and bring back.

2The process

  1. 01

    Ears on top

    The box lid folds into two bunny ears. No glue, one die-cut, and it stacks flat for shipping.

  2. 02

    Flavor by color

    Each flavor gets one candy color and one pattern, so the shelf reads like a rainbow.

  3. 03

    Box, then home

    The inside of the lid is printed as a little poster. Customers started sending us photos of them on fridges.

3The result

  • 62%

    of buyers reuse the box

  • 2×

    weekend sales

  • Gold

    Indonesian Packaging Award

Credits

Packaging
Sekar Ayu
Structure
Raka Wijaya
Illustration
Bimo Saputra