Kopi Kalem
A coffee brand that tells you to slow down.
- Client
- Kopi Kalem Roasters
- Services
- Brand identity, Packaging
- Year
- 2026
1The problem
Kopi Kalem had great beans and a beautiful café, but its packaging looked like every other single-origin bag on the shelf: kraft paper, a stamp, a lot of tasting notes nobody reads. They wanted the brand to feel like the café does, unhurried and warm, and to stand out in Jakarta supermarkets next to much bigger names.
2The process
01
The slow sun
We built the identity around a sun that is always just rising. The logo mark is a half circle that sits lower or higher on each bag depending on roast level.
02
Bags that breathe
Big flat color fields, one line of copy, and the tasting notes moved to a fold-out under the seal. The shelf sees color first; the curious find the details.
03
Ten-second loops
For social we made a set of very short, very slow loops: steam, a spoon, the sun moving one pixel. They became the most-saved posts the brand has had.
3The result
3.4×
shelf sales in first quarter
41
new retail partners
212k
loop views in week one
Credits
- Creative direction
- Nadia Pratiwi
- Identity
- Raka Wijaya
- Packaging
- Sekar Ayu
- Motion
- Dimas Hartono