Skip to content
← All work

Seblak Squad

Spicy snacks with a cast of characters.

Client
Seblak Squad Snacks
Services
Motion, Brand identity
Year
2026

1The problem

The product was loved locally but invisible online. With almost no media budget, Seblak Squad needed a brand that could make its own content every week without a film crew.

2The process

  1. 01

    Five chili friends

    We designed a squad of five chili characters, each with a spice level, a walk cycle and a catchphrase, built as rigs our client can reuse.

  2. 02

    A content kit, not a campaign

    Templates for reactions, countdowns and drops, so their in-house team can post daily in under an hour.

  3. 03

    Heat you can see

    Type that wobbles and melts as the spice level goes up. Level five is barely readable, on purpose.

3The result

  • 1.2M

    organic views in month one

  • 6×

    follower growth

  • 48

    posts made from the kit

Credits

Creative direction
Nadia Pratiwi
Character design
Bimo Saputra
Animation
Dimas Hartono
Sound
Laras Utami