← All work
Mochi Mochi
A whole brand that squishes.
- Client
- Mochi Mochi Bandung
- Services
- Brand identity, Packaging, Motion
- Year
- 2024
1The problem
A new mochi shop opening next to two established ones. It needed to feel softer, friendlier and more fun than both on day one.
2The process
01
A squishable logo
The wordmark is drawn as if pressed by a thumb. In motion, it squishes when tapped.
02
Pillow boxes
Soft-touch pillow packs that are as nice to hold as the mochi inside.
03
A jiggle grammar
One spring curve used for every animation the brand makes, so it always moves the same.
3The result
Day 1
queue around the block
34k
followers in 3 months
2nd
store opened in a year
Credits
- Creative direction
- Nadia Pratiwi
- Identity
- Raka Wijaya
- Packaging
- Sekar Ayu
- Motion
- Dimas Hartono
- Web
- Bimo Saputra